Nature Bud operates century-old Italian beauty brands,offering an extensive range of beauty, skincare, haircare, bodycare, and fragrance products. By integrating advanced technology with natural ingredients and ensuring the absence of harmful additives, Nature Bud's products comply with numerous international certifications including US FDA approval, ICEA EU organic certification, GMP certification, ISO 14000, Halal certification, and occupational health and safety accreditations. As such, Nature Bud is recognized as a leading herbal beauty brand in Europe.

The brand is inspired by the art story with European characteristics, extracts natural plants, engages European traditional handicraft elements, and forms a unique elegant and niche style of the brand.