Born in Florence, Italy, NATURE BUD is a light-luxury heritage brand with artistic roots tracing back to Mario Picasso’s original creations in the 1920s. Centered on the 1561 Renaissance timeline, it carries the timeless artisanal spirit of the Medici family. After decades of family stewardship stalled its global expansion, U.S.-based NATURE BUD INTERNATIONAL LLC restructured the brand via cross-regional collaboration: leveraging Hong Kong SAR’s global brand management strengths, tapping Mainland China’s vast consumer market and digital ecosystem, and adopting standardized U.S. global brand operation frameworks to break territorial limits and enter the international premium lifestyle space.
Its portfolio includes three core lines: the 1561 Renaissance Art Fragrance Collection with hand-blown Florentine glassware; plant-based hair color care powered by botanical pigments and trichromatic color science; and Bottega di Lungavita Edelweiss anti-aging skincare, backed by an 80-year Milanese lab, covering hair loss management, beauty nutrition supplements, and rejuvenating treatments. Dedicated to the harmony of art and nature, NATURE BUD serves discerning individuals worldwide, turning daily self-care rituals into timeless sensory experiences.