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Drawing inspiration from five luxurious aromas and the tales of five leaders of Medici who funded art with their immense wealth, this aromatherapy collection showcases classic Italian craftsmanship alongside cultural and artistic heritage to the world.
Diligence, Innovation, Boldness
Severe wealth inequality repeatedly sparked clashes between laborers and farmers. Seeking ways to resolve conflicts and perpetuate family fortune, Giovanni chose to channel business gains into art. Art endured across ages, securing generational wealth for his family. Construction of artistic buildings offered work to the needy, calming social strife as locals focused on survival. Art refined people’s minds and gave their spirits a home.Released by the Medici Money Guild, this fragrance honors the founder’s legacy in business and art, saluting all pioneers.
Temperance, Prudence, Tenacity
Cosimo was a gifted artist forced to serve the Medici business empire. Guided by his father’s final maxim, “The wise live for calling, fools for self”, he gave up art to shoulder family responsibilities. Plagued with Albizzi assassination plots and political suppression, he strove relentlessly. Constant art patronage helped him embed Medici power within church governance, making his family Florence’s true ruler.Crafted by the Medici Law Guild, this scent commemorates his fighting spirit for posterity.
Luxury, Art, Warmth
He strived for Florence’s prosperity, national unity and honorable reception for nobles. He cherished artistic geniuses and respected scholars, elevating the Renaissance to its prime. The great Italian Machiavelli remarked that Lorenzo is immortal in people’s hearts.A worthy guardian of the Medici fortune and High Renaissance glory, Lorenzo fulfilled all expectations. This scent balances light luxury and artistic grace with cozy accessibility, being the spiritual and economic cornerstone of many Italian sheepskin luxury labels.Iris and orange blossom interweave, delivering a delightful fusion of luxury and taste.
Elegance, Softness, French Romance
Refined and delicate, Marie belongs firmly to the Medici lineage. As France and Italy stand as top global luxury destinations, French light luxury owes much of its origin to two Medici queens of France. Marie is the most famous among them. She imported Renaissance artistic aesthetics to the palace, cementing the timeless foundation of French romance and light luxury.The opulent Louvre and romantic Champs-Élysées opened a new artistic chapter for France, becoming the artistic origin for generations of French luxury brands.Warm and gentle like sage, broad and profound like the sea, the scent stands for the inheritor’s love and inner power.
Benevolence, Accountability, Altruism
As the last heir of the Medici clan, Anna foresaw the extinction of her family line. To safeguard precious art relics, she made a noble choice. On her deathbed, she told the Grand Duke she would donate all Medici belongings to Florence, on the strict condition that no artwork be relocated, and all treasures stay accessible to the public.Thanks to her selfless devotion and commitment, Florence has retained its status as an internationally renowned tourist hub, benefiting local people year after year.
