Our Story
Born in Florence, Italy, NATURE BUD is a light-luxury heritage brand with artistic roots tracing back to Mario Picasso’s original creations in the 1920s. Centered on the 1561 Renaissance timeline, it carries the timeless artisanal spirit of the Medici family. After decades of family stewardship stalled its global expansion, U.S.-based NATURE BUD INTERNATIONAL LLC restructured the brand via cross-regional collaboration: leveraging Hong Kong SAR’s global brand management strengths, tapping Mainland China’s vast consumer market and digital ecosystem, and adopting standardized U.S. global brand operation frameworks to break territorial limits and enter the international premium lifestyle space.Its portfolio includes three core lines: the 1561 Renaissance Art Fragrance Collection with hand-blown Florentine glassware.This series is inspired by the culture of the Medici family from the Renaissance, using the history of the Medici family as the narrative axis, creating five layers of fragrance: PIONEER, STRIVER, MAINTENER, INSERT, and THE LAST OWNER; the related narrative content has already been registered and protected under literary copyright.; The Nature Bud Boutique series is themed around the seasons and love, featuring four main fragrance collections: SPRING DREAM, SUMMER LOVE, Autumn, and WINTER HOPE, covering home, gifts, and diffuser decorations;plant-based hair color care powered by botanical pigments and trichromatic color science; and Bottega di Lungavita Edelweiss anti-aging skincare, backed by an 80-year Milanese lab, covering hair loss management, beauty nutrition supplements, and rejuvenating treatments. Dedicated to the harmony of art and nature, NATURE BUD serves discerning individuals worldwide, turning daily self-care rituals into timeless sensory experiences.
Brand Origins and Mission Heritage
1. Artistic Roots and Historical Origins (1920–2015)
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Brand Origin: The brand's artistic identity and core concept were first established by the master artist Pablo Picasso as the original rights holder in the 1920s.
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Family Legacy: After 1973, the rights were inherited by Mario Picasso. In 1996, with the establishment of the EU Trademark System (EUTM), the brand achieved pan‑European standardized operations, securing its international legal status.
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Cultural Landmark: Set against the Renaissance backdrop of "1561," the brand pays tribute to the guilds of Florence and the craftsmanship spirit of the Medici family.
2. Asia Launch and Global Expansion (2015–2020)
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First Entry into Asia: In 2015, the brand entered Hong Kong, China—Asia's fashion hub—marking the start of its Asia‑Pacific market strategy.
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Territorial Growth: It subsequently expanded rapidly into Shenzhen, Shanghai, and Macau in China, as well as Osaka (Japan), Singapore, and the United States, building a premium beauty and personal‑care network spanning Asia, Europe, and the Americas.
3. Heritage Continuity & Brand Restructuring (2020 - Present)
Many heritage Italian beauty brands face stagnation due to family - succession gaps. In 2020, "NATURE BUD INTERNATIONAL LIMITED(Hong Kong)" took stewwardship t drive the brand's global upgrade.
With Hong - Kong as our Asia - Pacific brand - management hub, we leverage Italy's core streengths in beauty R&D and manufacturing. Our US entity " NATURE BUD INTERNATIONAL LLC" implements standardized global operational governance frameworks. We pursue a differentiated cross - border development path rooted in our heritage and niche - luxury positioning.
