Brand Origins and Mission Heritage
1. Artistic Roots and Historical Origins (1920–2015)
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Brand Origin: The brand's artistic identity and core concept were first established by the master artist Pablo Picasso as the original rights holder in the 1920s.
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Family Legacy: After 1973, the rights were inherited by Mario Picasso. In 1996, with the establishment of the EU Trademark System (EUTM), the brand achieved pan‑European standardized operations, securing its international legal status.
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Cultural Landmark: Set against the Renaissance backdrop of "1561," the brand pays tribute to the guilds of Florence and the craftsmanship spirit of the Medici family.
2. Asia Launch and Global Expansion (2015–2020)
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First Entry into Asia: In 2015, the brand entered Hong Kong, China—Asia's fashion hub—marking the start of its Asia‑Pacific market strategy.
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Territorial Growth: It subsequently expanded rapidly into Shenzhen, Shanghai, and Macau in China, as well as Osaka (Japan), Singapore, and the United States, building a premium beauty and personal‑care network spanning Asia, Europe, and the Americas.
3. Mission Succession and Brand Re‑establishment (2020–Present)
In 2020, as the original brand family had no successors, NATURE BUD INTERNATIONAL LIMITED officially took over the brand to ensure that this century‑old artistic soul would not be lost to history. Under the leadership of brand helmsman CHEN YANFANG, the company assumed the mission of safeguarding the brand's artistic foundation, established the Milan Manufacturing Center as its core production hub, and rapidly extended its business coverage across the international affordable‑luxury market.
