Shanghai, November 5, 2025 (Exhibition Period: November 5-10th) — Marking the 55th anniversary of the establishment of diplomatic relations between China and Italy, Nature Bud, a century-old Italian beauty and aromatherapy brand , makes its 8th appearance at the China International Import Expo (CIIE 8th Session). With the core theme of "Technology as the Brush, Nature as the Ink, and Love as the Soul," the brand showcases three flagship product lines at the Italian Pavilion, covering hair care, facial care, body care, and living space aromatherapy. It comprehensively builds a scenario of "healthy, beautiful, and fragrant" Italian exquisite lifestyle, continuously deepening emotional connections and consumer resonance with the Chinese market.
As a representative of beauty and aromatherapy among Italy’s "specialized, refined, distinctive, and innovative enterprises," Nature Bud （www.naturebudgroup.com）has been a steadfast participant since the first CIIE in 2018. Over eight years of in-depth development, the brand has not only witnessed CIIE become a core hub for China-Italy economic, trade, and cultural exchanges but also established a distinct label of "Italian organic beauty care" in the Chinese market with its unique concept of "technology empowering nature," serving as a typical model for foreign brands to take root in China.
Themed Pavilion: Renaissance Heritage Meets Modern Technology
At this year’s CIIE, Nature Bud’s pavilion takes "Florentine Renaissance art" as its core backdrop, recreating the historical context of the Medici family’s "nurturing art with wealth" — the handcrafted aromatherapy containers displayed at the pavilion are all replicas of patterns from the Uffizi Gallery’s collection. Dynamic projection technology real-time demonstrates the "connection between aromatherapy ingredients and Renaissance paintings" (e.g., lemon fragrance echoes the bright tones in Botticelli’s Primavera, while cedar aroma reflects the serene texture in da Vinci’s Lady with an Ermine).
The pavilion design subtly integrates the core of "Technology as the Brush, Nature as the Ink": wooden shelves are equipped with intelligent light and shadow systems, dynamically presenting the growth process of Tuscany olive oil and Sicilian rosemary; embedded aromatherapy experience screens support real-time adjustment of spatial fragrance concentration. Visitors can select fragrance scenarios such as "Morning Light at Uffizi" and "Twilight by the Arno River" via touch screens, experiencing the brand’s proposition through an immersive "visual-olfactory-tactile" interaction. The central "Love Interaction Area" further offers custom aromatherapy services, allowing visitors to blend exclusive fragrances according to their preferences, materializing the emotional core of "Love as the Soul."
Three Product Lines: Fully Covering Exquisite Lifestyle Scenarios
Focusing on the full-scenario needs of "hair-face-body-living space," Nature Bud highlights the dual advantages of "technology + nature" in its three core product lines, precisely addressing the pain points of Chinese consumers:
· "Nature Bud 1561" Florence Art Aromatherapy Series: Inspired by the flourishing period of the Florentine Renaissance in 1561, each aromatherapy product corresponds to a classic painting — "Morning Light at Uffizi" blends lemon and bergamot to recreate the bright tones in the painting; "Twilight by the Arno River" uses cedar and amber to replicate the tranquility of dusk. The series includes aromatherapy candles, reed diffusers, and flameless aromatherapy, suitable for living rooms, bedrooms, studies, and other spaces, infusing artistic atmosphere into daily home life.
· Nature Bud Natural Organic Plant Hair Care Series: Adhering to the standard of "100% plant extraction," the series selects Italian raw materials such as Tuscany olive oil, Sicilian rosemary, marula oil, and evening primrose. In addition to shampoos, conditioners, and hair masks, it specially launches plant hair dye — the ammonia-free formula, combined with marula oil and evening primrose extract, not only achieves natural hair color coverage but also reduces scalp irritation. For the common problem of post-dye scalp sensitivity among Chinese consumers, chamomile extract soothes redness, filling the market gap for "organic hair dye + gentle repair."
· "BOTTEGA DI LUNGAVITA" Technological Beauty Care Series: As a benchmark of "technology empowering nature," the series includes edelweiss facial essence, BOTTEGA DI LUNGAVITA （www.bottegadilungavita.cn）perfect neck cream, and anti-hair loss products — the facial essence and neck cream adopt "micromolecular penetration technology," precisely delivering edelweiss stem cell extract and seaweed essence to the skin’s base layer; clinical data shows that fine lines and neck wrinkles can be improved after 4 weeks of use. The anti-hair loss series is further equipped with dual ingredients "5α-reductase" and "glutathione" registered with the FDA Laboratory, combined with natural plant extracts such as ginkgo, birch, and coffee bean. Through the dual effect of "technology inhibiting hair loss factors + natural hair follicle repair," experiments have proven that hair loss is reduced by 40% after 8 weeks of use, fully meeting the demand for "effective beauty care + long-lasting fragrance."
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Deepening in China: From Product Output to Lifestyle Resonance
"Over eight years of participating in CIIE, Nature Bud is not only exporting products but also conveying the concept of Italian exquisite lifestyle," said the person in charge of Nature Bud Asia Pacific at the exhibition. "Chinese consumers’ demand for ‘health, quality, and emotional value’ continues to rise, and the brand’s theme of ‘Technology as the Brush, Nature as the Ink, and Love as the Soul’ is a deep response to this demand."
According to reports, with the support of the CIIE platform, Nature Bud has opened 12 offline experience stores in cities such as Shenzhen, Shanghai, and Hangzhou. A relevant person in charge of the National Exhibition and Convention Center (Shanghai) pointed out that as an "8-year regular participant" of CIIE, the iteration and upgrading of Nature Bud’s products and themes not only demonstrate the innovative vitality of Italian SMEs but also reflect foreign brands’ accurate insight into the needs of the Chinese market. Marco Bettin, Secretary-General of the Italy-China Council Foundation, also stated that Nature Bud has achieved a leap from "a single product brand to a lifestyle brand" through CIIE, providing a reference model for more Italian beauty and aromatherapy brands to explore the Chinese market.
During the exhibition, Nature Bud will also host the "Italian Exquisite Lifestyle KOL Sharing Session," inviting Chinese and Italian beauty experts and lifestyle KOLs to experience the 1561 Art Aromatherapy Series and BOTTEGA DI LUNGAVITA Anti-Hair Loss Series on-site — through scenario-based demonstrations such as "aromatherapy matching home decoration" and "anti-hair loss products integrated into daily hair care routines," the usage of products is intuitively presented.
About Nature Bud
Originating from Italy, Nature Bud has a century-old brand history and has always adhered to the core concept of "Technology as the Brush, Nature as the Ink, and Love as the Soul," focusing on the R&D of organic beauty and aromatherapy products. The brand adheres to the principles of "natural raw materials, professional R&D, and emotional experience," with its business covering 128 countries and regions worldwide. Since entering the Asia Pacific market in 2015, it has become an important carrier for China-Italy cultural exchanges and economic and trade cooper0,ation by accurately interpreting "health, beauty, and fragrance."
